Southern Metropolis Daily | Shenzhen‘s 90-year-old drink-mixing robot pushes its way into 70 countries‘ markets
"Too busy ! Welcome frineds come far away to RobotAnno! Has been in reception, information did not reply in time please forgive me", February 24, located in Shenzhen Bao‘an District of Anno Robotics (Shenzhen) Co., Ltd. (hereinafter referred to as Anno) sales director Wang Rong in the circle of friends released a text + pictures dynamic, pictures of Several foreign buyers of different colors are exchanging purchases, and such a busy state has continued since the Spring Festival.
During the interview, Huang Huang, the founder of the company, shuttled between the showroom and the meeting room to receive one batch of customers after another. The robot arm field “technology maniac” led by the average age of 25 years old team, after six years of continuous iteration, finally realized from the independent research and development of the robot arm, and gradually expand the application scene to coffee, milk tea, ice cream, bartending, noodle robot series, empowering the smart retail industry. At present, the company has won orders from more than 70 countries.
Recently, Shenzhen Bureau of Industry and Information Technology officially announced the list of “Specialized, Specialized, Specialized and New” enterprises for the year of 2024, and ENNO was honored to be recognized as “Specialized, Specialized, Specialized and New Small and Medium-sized Enterprises” by Shenzhen Municipal Government.
Entrepreneurship
Eat and live in a peasant house, take orders during the day late at night to engage in research and development
In the sea of components in Huaqiang North electronics market, 29-year-old Huang Huang completed the most important puzzle in his life - in 2017, with the stepping motors and speed reducer plucked from Huaqiang North, in a rented house to save the first desktop robotic arm prototype machine. The transformation trajectory of the former engineer of the state-owned enterprises, just like Shenzhen robotics industry upgrading of the microscopic mirror: from the desktop six degrees of freedom robotic arm precision gears, to the ultimate pursuit of coffee pulling 0.03 mm error, this from the state-owned enterprises naked resignation, smile with two dimples of the Hunan guy will not think, he palmed the screw, the future will pry more than 70 countries around the world‘s beverage market.
As the courage to break into the robotics track, Huang Huang confessed that he grew up in the countryside, there are no resources around you can lend a hand, the beginning of the capital chain can not keep up, experienced overdrafts on multiple credit card working capital, suspend the team‘s payroll such a dark moment. “We were eating and living in the farmers‘ houses, everyone is very energetic, often stay up late to work until one or two o‘clock in the morning.” The toughest time, Huang Huang with technical drawings to meet a number of investors in a row without success, and ultimately chose to “fight to feed the war”: the daytime to undertake industrial robotics transformation orders, late at night to research and development of consumer-grade products. This extreme survival strategy gave birth to the “seven-day iteration method” - from customer demand to the prototype delivery in just 168 hours, five times faster than the industry average. By disassembling the imported robotic arm and reconstructing the product with domestic alternative parts, the cost is compressed to 10%-20% of the international competitors.At the end of 2017, the first desktop-level six-axis robotic arm was launched, priced at only 20,000 yuan, but realizing 80% of the performance of imported equipment. With the monthly order volume exceeding 50 units, the team scale expanded three times in half a year, the narrow farmer‘s house has not been able to accommodate the stretching track of the mechanical arm. 2018, Huang Huang decided to relocate the company to Bao‘an, and began to explore the “robot + drink mixing” new retail scenarios.
The entrepreneurial journey is like a voyage through the fog, when Huang Huang‘s robotic arm business is caught in the chaos of the technical path, the turnaround occurred in a chance encounter at an exhibition.
When Huang Huang saw his own development of robotic arm in the auto show clumsily pouring coffee, suddenly captured a flash of insight, his mind was opened: "Our company not only has a cost-effective robotic arm, but also has the core technology of the control system, so why not take advantage of their own strengths and specialties, to create a more market breadth of the consumer-level beverage mixing robots it? " The team then started the “coffee pulling replica plan”, through the motion capture system to analyze the barista‘s wrist deflection of 0.5 degrees, the pulling trajectory into a precise coordinate point, so as to realize the precise replica of the coffee pulling. A few months later, when the first cup of robotic arm coffee was born in Bao‘an factory, the swan on the milk froth was ready to fly.
Key
build “up and down the stairs that is upstream and downstream” ecology, shenzhen “industry upstairs 2.0” strategy to empower
in ano robotics showroom, a “mechanical aesthetics” and “city fireworks” cross-border experiments are being staged. In the exhibition hall of Anovo Robotics, a cross-border experiment of “mechanical aesthetics” and “urban fireworks” is being staged. In addition to replicating the quality of the masters of the coffee kiosk, but also displayed milk tea, ice cream, cocktails, noodles robot and other skills of the “martial arts masters”, Huang Huang said that these products through a mechanical arm plus the corresponding device, you can realize the “masters of the special adjustment” effect, and the “masters of the special adjustment” effect, and the “masters of the special adjustment” effect. Has been in the new business, new retail, research and education, light industry and other emerging areas of landing and application.
“In fact, in the past two years, our annual output value and production are doubling, the monthly output of robotic arms can reach 200 units, and the annual output of robotic commercial equipment can reach 500 units.” And realize the key to the multiplication of development is hidden in the manhole a science and technology park “industry on the floor” new industrial building 5 floor, one side of the robotic arm production, assembly, debugging production line area, the other side of the coffee integrated all-in-one machine assembly and debugging area. With the two types of production area busy operation, a mechanical arm and integrated coffee machine from here research and development, production, assembly, completion.
“The fourth floor is a processing enterprise that does electronic components, and the third floor is an enterprise that does OEM production, both belonging to the upstream and downstream of our industry.” Huang Huang introduced, here, Anuo robot built a unique “up and down that is upstream and downstream” ecology, behind this spatial revolution, is Shenzhen‘s “industrial upstairs 2.0” strategic empowerment.
When the traditional industrial park is still in pursuit of land intensification, Baoan has evolved to the “vertical integration of the industry chain” stage, where both the intellectual workshop, but also the innovation furnace. “Robots are becoming more and more common to serve human beings, and coffee shops will further develop towards the model of robotic coffee kiosks.” Huang Huang revealed that in 2025, Anno Robotics will not only distribute beverage robots in more cities, but also develop a virtual human interaction product based on large models and artificial intelligence technology, when users can place precise orders by conversing with the virtual human ordering mode.
Racing
How does a large manufacturing region hold up, trillion intelligent terminal cluster
When the global AI industry enters the era of racing, how can an urban area seize the high ground in this change? “The development of the artificial intelligence industry, Baoan should maintain three ‘circles of friends’, and entrepreneurs, scientists, venture capital venture capital organizations to be friends.” Yang Haibo, director of the Baoan District Artificial Intelligence Industry Office, said that, specifically, maintaining a good entrepreneur “circle of friends” means quality service and sharing opportunities. Maintain good scientists “circle of friends”, is to integrate resources, strengthen innovation. Maintain a good venture capital and venture capital organizations “circle of friends”, and further promote the formation of a multi-fund successive investment ecology, to attract start-ups, high-growth AI enterprises to land in the intelligent manufacturing hinterland set off a quiet water AI revolution.
The battlefield for entrepreneurs is in the market, and the mission of the government is to set the stage. Baoan upgraded the policy toolbox into a “scene generator”, the cultivation of the library of “specialization, speciality and newness” and the investment list of industry leaders, is the formation of the AI era of the “tropical rainforest”. Ecology. Some time ago, through the Baoan government departments, Anuo recognized a high-tech enterprises, the other side of the use of big data and other technologies specifically for enterprises to analyze market trends, expand online overseas business, “the effect is good”.
Dialogue
“There is no lone hero, only ecological co-prosperity”
When asked how to look at Shenzhen‘s latest release of the New Deal for Talent, the launch of extraordinary initiatives, Huang Huang said excitedly: "The government set the stage, the talent playwrights, the enterprises sing the play, there is no lone hero, only ecological co-prosperity. Like our mechanical arm, each joint operates independently, but the pivotal algorithm allows them to dance in concert." Huang Huang introduced, as a national high-tech enterprises, benefited from the R & D subsidies and other new policies, it is expected that the annual production capacity will be increased by 40%, and the procurement of upstream core parts and components will increase by 20%-30%, for example, the original procurement of 1 million sensors per year, with the expansion of the business, the procurement volume may be increased to 1.2 million. This will directly stimulate upstream component suppliers to invest in new production lines or upgrade existing equipment, thereby enhancing the overall manufacturing capacity. Under the guidance of the new policy of “continuous promotion of innovation investment”, ENO will increase its R&D investment after enjoying the policy of additional deduction for R&D expenses, which will also force the suppliers to increase their R&D investment and upgrade the manufacturing system.
Talking about the current phenomenon of policy competition, resource game and ecological construction around, Huang Huang believes that: “the surface is a war to grab people, in fact, through the scene of openness and hardcore support for two-way empowerment, essentially cracking the same proposition: how to get rid of the survival of the talent anxiety, focusing on the creation of value.” He teased, Hangzhou invited talents to drink Longjing, he invited talents to drink coffee. In Bao‘an, the coffee robot made latte and West Lake tea as refreshing, the real rivals are never each other, hand in hand is the right way for China‘s AI to conquer the world.
Coordinator:Fu Ke Yang Honghui
Writing:Nandu reporter Pan Yingyu
